THE NEXT FRONTIER
In 1984 Phifer’s daughter Beverly was named president of the
company, bringing the organization into the second-generation
of leadership. Another major milestone came the following year
with the Sheer Weave® product. The interior roller shade fabric
comprises its own brand, similar to Phifertex. A top-selling
product, Sheer Weave was developed in response to customers
buying SunScreen but getting creative and using the screen
on interiors, putting it on rollers and dropping it down on
windows for decorative, privacy, and sun control purposes.
Sheer Weave was introduced for this exact purpose. There are
approximately 40 Sheer Weave styles available today.
Phifer’s Europe facility opened
in Italy in 1997, the same year
the company introduced Pet
Screen, which is strong enough to stop pets from pushing out screens on doors or windows. In addition,
Murotex® wallcovering fabrics were launched, which are appropriate for use in the commercial market.
Fast forward to 2005, when Phifer made the move to establish “lean manufacturing techniques” through
continuous improvements developed from employee feedback. This was especially important during
the economic downturn in 2007-2009. In 2012, the company solidified its commitment to providing
eco-friendly options and monitoring carbon emissions. Phifer is currently in its third generation of family
leadership; Beverly Phifer serves as chairperson and CEO while her brother-in-law Brad Cork was named
president in 2013. The organization currently employs between 1,200 and 1,500 individuals.
J. Reese Phifer
the company in
1984. Today she
still serves as
LEFT Sheer Weave
to the market in
the early 1980s
as a design,
privacy, and sun
it is available in
the late 1990s
and are ideal
for use in
In 2012, the company solidified
its commitment to providing
eco-friendly options and
monitoring carbon emissions.