company began to outfit their new headquarters, which they will inhabit in
about a year. The process truly served as the impetus for the entirely new
venture for this major home retailer.
Enter Inscape. While West Elm wanted to break into the contract world,
they knew they’d need the right partner. Inscape helped them develop and
now deliver on the proper form and function for all of the pieces within the
“They had the design, but there’s so many nuances to this industry,” said
Jim Stelter, CEO of Inscape. “You try to figure out how to deliver furniture in
the middle of Chicago to a union building on the 20th floor. That’s different
than running a retail organization.” They not only bring that knowledge, but
also BIFMA and UL standards to the collaboration.
“They got what we do, and how what we do mixed with what they do
could be this massively disruptive thing in the industry,” Brett said. What
the partnership resulted in is featured on the following pages. Here is a little
insight into the Modern, Mid-Century, Contemporary, and Industrial lines
that make up West Elm Workspace:
24 INTERIORS & SOURCES AUGUST 2015
➤ continued from page 22
It’s where the magic happens! West
Elm’s Makers Studio features a variety
of workstations, including a carpentry
space, painting studio, looms, and kilns for
designers to really connect with the craft
their products originated from.