“The goal was to elevate our brand and to let our customers know that they can also shop for great beauty products at their
local Hy-Vee,” says Retail Design Director Aimee O’Leary. “We wanted something really refined, on par with what we’ve
seen elsewhere in the U.S. and European markets.
“We decided on the look, clean, white and glossy, and collaborated with our fabricator, Presentations Plus, to create exactly
what we wanted. We were very impressed by what they were able to achieve, they’re really great technical designers.”
“Everything we do is custom,” says Presentations Plus President Carroll Shipman. “We’ve been around for over 25 years,
and our customers like us because we are truly materials experts – metal, wood, glass, you name it. We’re not afraid to try
“For b-leve, we chose a high-gloss acrylic laminate called StyleLite, from Surface Source International. It adds great visual
impact, has the durability to stand up to retail use, and is easier to work with than some of the other materials we looked at.”
StyleLite is a high-gloss vertical-grade laminate with better performance and visual impact than paints and finishes. A polymer base gives it its rich, deep color and an acrylic top layer delivers both mirror-smooth gloss and high durability.
Matching and complementary edge treatments can be used to create the illusion of back-painted glass or nearly
“We’ve been rolling out these fixtures in new stores and remodels over the last few years, and I haven’t heard of a
single issue with them,” says O’Leary. “They make a great setting for our products, and we’re very impressed by how
well they perform.”
When Hy-Vee grocery
stores launched their
new skin and body
care brand, b-leve,
the strategy included
dramatically raising the
profile in the stores.
A FRESH LOOK FOR A NEW BRAND