interiorsandsources.com december2017 interiors+sources 13
Compiled by Jenna Lippin
Recently celebrated at the New Museum in New York City, the
Radical Innovation in Hospitality Award
recognizes those who push the boundaries
of what is possible in the hospitality
industry, celebrating innovative ideas in
their approaches to short-term lodging.
For 2017, Radical Innovation’s 11th year,
Brandan Siebrecht of the University of
Nevada, Las Vegas (UNLV) won first place
honors for his Hyperloop Hotel concept.
Caspar Schols from the Architectural
Association School of Architecture in
London received an honorable mention for
Siebrecht’s Hyperloop Hotel design uses sustainable, modular solutions via
shipping containers that double as traveling guest suites. Luxuriously furnished,
Hyperloop Hotel’s containers are customizable in terms of layout and design.
Guests may travel and dock at one of 13 hotel destinations across the United
States, with the entire experience managed on a customized smartphone app.
“Right now, a hyperloop is being tested in the northern area of Las Vegas,” he
explained. “It has been in the news a lot and other studios at UNLV have used
hyperloop in their designs. I wanted to merge this new and upcoming technology
with the hospitality industry. Travelling normally, you have to get to the airport,
wait at TSA, sit on a plane, get off the plane, and then travel into [the destination
city]. The Hyperloop Hotel eliminates all of that. You basically walk or drive to the
nearest hyperloop hotel, get in, and travel while in the luxury of your [room].” Every
guest’s “pod” is completely customizable through the hotel’s app. “You just pull out
your phone, set the destination, and customize the pod layout,” Siebrecht noted.
Regarding his career path, Siebrecht plans to continue his focus on hospitality
design. “Right now, I work at a small firm in Las Vegas and we do some hospitality
design. My plans for the future would be to work for a larger, well-known firm in
the U.S. that is focused on hospitality design. Winning [the Radical Innovation
Award] has helped with networking, and I have met with big executives in the
Schols’ honorable mention, Garden House, was originally conceived as an
answer to his mother’s wish for a garden getaway. Providing the comfort and
safety of home in nature, the Garden House’s frame is transitional according to the
needs and desires of the user. Built with Douglas Fir wood, glass, and steel, the
Garden House is fully insulated with a small wood stove for heat. By combining
a solid outer shell and inner glass frame built on casters, the structure can be
expanded or condensed, allowing the interior to be hidden away or completely
open to the elements.
Working with a developer in Norway, Schols hopes his design can be used to
provide a broader audience with the experience of living in nature and sleeping
under the stars. “That magical experience is something I would like to create,” he
noted. “I asked how we can provide this experience people have never had before.”
Caspar Schols The Hyperloop Hotel concept by UNLV student Brandan Siebrecht received the first place Radical Innovation Award.
ABOVE AND BELOW Caspar Schols' Garden House won an Honorable Mention.