+ Dressing Room
By AnnMarie Martin | Photography by Matthew Olive
It’s where it all starts—where the makings of any great project get selected, gussied up, accessorized, and given their marching orders:
Our Product Dressing Room feature
will spotlight a different manufacturer’s
showroom each month, always with
a very special tour guide—an actual
customer! A designer will lead around
an i+s editor in each column, showing
us the ropes of the space and telling us
why they feel it’s an effective and helpful
display of product.
We’re thrilled that we are able to
kick off this sexy new column with
the most sophisticated spot in town:
Porcelanosa’s new Manhattan flagship.
As if that weren’t enough, we were
so lucky to have a member of the
design team that created this space
walk us around. David Burton,
associate partner with Foster +
Partners, not only worked on this
project, he is also a loyal Porcelanosa
So let’s step inside 202 Fifth Avenue
to see how they transformed this
1918 building into a breathtaking tile
David Burton of Foster + Partners shows Deputy Editor
AnnMarie Martin how shopping at Porcelanosa’s NYC
flagship can quickly turn into a luxury retail experience.
The Next Level
The stair core and elevator were relocated from the center
of the building to allow for a dramatic three-story entrance experience that’s been
flooded with natural light. “I think without that it’s not an effective sales floor,”
Burton explains. “Bringing people in here, their eyes are immediately drawn up
and down,” in part thanks to the incredible video wall.
Originally slated for artwork, it’s comprised of small square tiles that can form
any shape or pattern and accommodate content very easily. “This is the next wave
of LED screen,” he says.