92 interiors+sources january2016 interiorsandsources.com
As in most industries, technology is transforming interior design at an incredible pace. Smart home integration, the Internet of Things, virtual reality, high-tech materials—a Google search on the topic of technology and interior design nets more than 61 million
results in less than 0.55 seconds.
These technological innovations continue to transform the way we work
and live. Whether it’s a need for rapid prototyping or access to valuable data
that can inform a project’s outcome, expectations are continually increasing.
And if that’s not enough, the increasingly mobile nature of our world
demands technology that allows us to take work everywhere with virtually
no interruptions in connectivity.
But just as important as product innovations are the platforms and
practices that are driving connectivity on a global scale.
No longer are design solutions singularly the product of professional prescription.
Consumers are leveraging technology as a way to take design into their own
hands. Take Houzz as an example. An online home design destination, the
platform claims a community of more than 35 million homeowners and professionals who share ideas, trends, and product information.
From Pinterest to online design services such as Arcbazar, CoContest, and
Decorilla, crowdsourcing and community opinion have increasingly become
conduits for feedback. Such networking/prospecting/sharing platforms are a
relatively new phenomenon in the interior design profession, and as ICON magazine
noted this fall, both have positive and negative implications for designers and
clients. But as ASID’s Industry Outlook indicated, this “disruption” may actually
be creating more projects for the market than ever before.
A threat to the profession? Maybe, maybe not. In this shared economy,
Not that long ago, a website was revolutionary. It became the new brochure,
allowing design businesses to talk electronically at prospective clients. Today,
websites are the interactive hubs of multi-tentacled, collaborative communi-
cations. From Twitter to Facebook and Instagram to You Tube, interior design
professionals are expanding their reach and conversations far beyond their
In fact, in research conducted by ASID during the last year, the majority of
interior designers surveyed believed that two of the top trends affecting the
practice of interior design include increased use of social media for advertising
their business and for customer engagement.
At ASID, we’ve experienced this evolving landscape firsthand. Over the
last year, we’ve achieved over 7. 5 million impressions through our social
media platforms with a more than 100,000 opting in to follow our conversations. Enabling us to do far more for far less, these technological tools
are providing the real-time ability to advance new thinking and participate in
We all know that the impact of design can be life-changing. Yet there are still
those unable to access the vision and the expertise that could transform their
worlds. Technology is helping change that.
By Sandy Gordon
Embrace and engage with tools and each other.