with them to the venue. Following a successful market test
in the UK, Aircharge is rolling out with McDonald’s across 15
countries and is currently present in over 500 McDonald’s
restaurants globally, including the flagship “Experience of the
Future” restaurant in their new Chicago headquarters. The
goal is to deliver a more personable and enjoyable customer
experience translating into increased visits and higher average
spending per customer.
This is just the beginning of technology being used to
enhance and redefine users’ experiences. Of course, we’re
also seeing it throughout hotels, hospitals, airports, retail
environments, educational institutions, and even locker
rooms. Indeed, there’s a growing expectation that power
connectivity should be ubiquitous.
There’s also an expectation that the experience should
be seamless. We’re so used to the “good old USB” connection – so much so that it comes standard in most cars.
We find USB ports built into seats and café-style counters
at airports. They’re even integrated into newer city bus
seats, motorcoaches, and airplanes.
So, what’s the future of USB charging?
The future is USB-C. This new device connection stan-
dard will become universal within the next few years. You
can recognize USB Type C by the small, oblong plug found
in some newer USB devices. This new connector plug
shape is symmetrical and can be inserted either way,
eliminating the need to flip the connector around to deter-
mine the correct orientation. The reversible and
non-directional USB connector system allows power charging
and data transfer up to 10mb, which is twice as fast as the
USB-A. USB-C technology is being used in both laptops
and cell phones (Apple’s new MacBook and Google’s new
Chromebook Pixel both use USB-C).
Not all USBs are created equal, however. Smart-chip
technology intelligently identifies a given device to deliver
the fastest possible charge. Chargers without smart-chip
technology send the same amount of charge to the battery,
regardless of its condition, and can reduce or damage the
We live in a world where new technology is emerging at
an accelerated rate, and connectivity is the most important
tool in our lives. This is why organizations must harness
technological innovation and deliver it in the most human-centric way possible.
Meghan Meier is the marketing manager at Dekko | ECA, a
trusted electrical solutions company that focuses on innovative
power charging and data systems, industrial and commercial
indoor lighting solutions, and the manufacture of electrical
RIGHT AND BELOW
with Aircharge in an
effort to become
the first fast-food chain
that offers wireless
charging for customers.