of us already know: Happy employees are more productive, creative, and
engaged. We also understand that wellness is essential to the overall
human “happiness quotient.” But how do we measure well-being? And
what factors should we consider when designing a workplace that enhances
and fosters an elevated level of it?
One key factor is brand. Today, a company’s culture is its brand
personified. Whereas 10 to 15 years ago a company’s brand was just an
emblem on a shirt or a sign with the company logo on the wall, it is now the
base energy source of the overall workplace experience. Walk through the
offices of an increasing amount of tech, social media, or advertising companies
and prepare to be immersed in a “way of life.” Highly branded graphics and
integrated technology blend with residential and hospitality design elements
to create a lifestyle rich with urban cafes, energized recreation rooms, and
purposeful “coming-together” spaces.
Richly detailed and thoroughly planned amenities are intrinsic to workplace
design, increasing overall employee well-being and engagement. These strategic
design solutions also directly correlate to attraction and retention efforts and
strategies. In order to recruit and retain employees, companies see the need
to invest in spaces that cultivate a vibrant work culture—one that allows for
collaboration, flexibility, comfort, and choice.
A company’s culture and its brand voice should be singular. But as we
are seeing, many ideas and identity statements are being transcribed and
tweaked in an ever increasing way. This commonality begs the question, “Do
this firm’s space and surroundings truly reflect its culture or do they express
a pervasive trend in design? Does this design truly represent the firm’s culture
and brand, or does it just reflect what they hope others see?”
Ultimately, as engaged designers, we strive to deliver a creative, pointed,
and singular design statement for each client based on their brand and culture.
In order to provide this tailored solution that directly impacts a firm’s well-being
index, we must also always attempt to truly engage the client in this process.
So remember—keep calm and stay engaged!
Scott Hierlinger, IIDA, LEED AP, is the president-elect of IIDA and design
director at NELSON. He will be inducted to the International Board of
Directors as president for the 2015-2016 year at the IIDA Annual Meeting on
June 14. You can reach IIDA Headquarters at (312) 467-1950 or firstname.lastname@example.org.
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Après Lounge Chair with Cylinder Legs and Après Sofa with Bar Legs
The All New Alpine Collection
NeoCon 10th Floor | Showroom #140
Highly branded graphics and integrated technology blend with residential and
hospitality design elements to create a lifestyle rich with urban cafes, energized
recreation rooms, and purposeful “coming-together” spaces.