to make sure this wasn’t just a shrine to the SEC,” Leonard said. “Here is
where you pause and register, and once you do that, the wall reacts to you
and lights up your team’s helmet, which is great when you have some fellow
fans in the building.”
Anchoring the entry area is a 45-yard turf field for interactive play and
special events. The street level also features retail and restaurant space.
Neutral, natural materials like concrete, brick, and leather are used throughout—to
avoid irking any specific fan group, while also allowing the colors and activity
of the spectacles to pop.
A 150-seat theatre occupies the second level. Seating wraps around a
wide, narrow screen to give a stadium feel. The second floor also houses
exhibits and artifacts in a less free-flowing, more controlled environment,
explained Leonard. “But it’s not a black box museum. We wanted to use
daylighting because this is a sport that’s played outdoors,” he said.
The top floor is the Hall of Fame shrine itself. The objective here is to
deliver personal, flexible experiences that provide depth, personality, and
inspiration. “You can sort through, dive deep, and learn as much about your
school and its hall-of-famers as you can,” Leonard said. “It’s not just looking
at a nameplate. It’s much more interactive and interesting.”
Multiple flat-screen TVs hail guests with customized content when the
system senses their badges. “It’s almost like magic,” Christie said. “Two
people going through would have completely different experiences.”
If the Hall’s museum function emulates college football’s passion, then its
potential as an event space offers the pageantry. It can accommodate guests
72 INTERIORS & SOURCES JUNE 2015 interiorsandsources.com
Football Hall of Fame ➤ continued from page 70
ABOVE + OPPOSITE By day, the exhibit space
and turf field serve scores of fans. But at
night, both spaces can be converted in order
to accommodate special events including
weddings, conventions, and political functions.
College football is very unique to the American culture. It’s full of passion, pageantry,