Global architecture and design firm NBBJ recently announced a new business partnership with startup Visual Vocal to incubate
and develop a breakthrough virtual reality (VR) productivity platform.
The new tool will allow distributed project stakeholders to immerse
themselves into unbuilt environments and provide instantaneous
feedback to inform a collaborative design process.
Currently, distributed teams design buildings using 3D modeling
software. But when it comes time to share those designs with
clients, traditional communication methods such as email often
result in time-consuming and inconclusive rounds of feedback.
By combining VR with mobile and cloud-based communications
platforms, the new tool has the potential to transform workflows
within the architecture industry and beyond.
“NBBJ’s decision to launch Visual Vocal is representative of
our ongoing mission to find more informative and inspiring ways
to engage clients in the design process. This partnership will
radically shift the way design feedback is sourced and integrated
into projects, and the speed at which it can be done,” said NBBJ
Managing Partner Steve McConnell, FAIA.
NBBJ and Visual Vocal will
VR and augmented reality (AR)
systems, with a near-term focus
on mobile VR platforms for optimal accessibility and scale. While a
number of firms in the design industry have examined the promise of
VR, this partnership marks the first instance of an established design
firm incubating a VR startup inside its own offices and developing
new tools to improve decision-making and remove waste from the
Visual Vocal will launch the beta version of its platform as an
NBBJ exclusive later in 2016, and NBBJ will pilot.
For more information, visit nbbj.com or visualvocal.com.
Virtual Reality Tool to
in Design Process