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LOOK OUTSIDE OF INTERIOR DESIGN
As for trends, designers must look beyond our industry. Other areas of
design are crucial such as fashion and industrial design. Trend forecasting
houses like Trend Union and WGSN are helpful, as are color forecast
resources like Color Marketing Group. The art world is also a wonderful
resource for color and pattern information. Most importantly, however, is
to look at cultural shifts happening in technology, politics, world news,
consumer behavior, and human psychology. There are great insights out
there into how culture affects design. You just have to pay attention, be
open to inspiration, and put all the information into a usable context.
Take a walk on the wild side with imaginative pieces displayed in such a way that the line between artistic form and design function blend.
Souda's stunning craft items--shown here at ICFF in May--help
designers to see forms, colors, and techniques used outside the
commercial interior design world to better inform specifying decisions.
Handmade clay bowls and vases
display intriguing shapes and textures
at Salone in Milan.