The four trends (hence Wellbeing 4.0):
◗ Protect: Colors reflecting the idea of purity, lightness, and silence,
whether found in daylight or at night.
◗ Energize: Colors pulsating with high and low contrasts. Intense and
almost fluorescent shades vibrate against deeper electric blue hues.
◗ Nourish: An emphasis on greenery with colors that celebrate the
beauty of a green hue and its environmental elements—earth, stone,
deep browns, and grays.
◗ Enrich: Generous, deep colors like plum and carmine red flourish,
with metallic accents of gold, brass, and gunmetal.
“How do we ‘spot’ trends? There is no school for trend forecasting; it’s
a matter of training your eye,” said Lisa White, head of WGSN Lifestyle &
Interiors. “It’s less about predicting the future than it is being able to see the
future in the present.
“When you go shopping something will catch your eye, like the color of a
shirt. That’s what we look for, but we’ve trained ourselves to see things that
will look new to someone else 18 months in advance. If something looks good
to me, I can pretty much tell you when it’s going to hit certain markets.
“Color is more important in interiors than it is in fashion,” continued White. “Your
wall and furniture affect your mood and wellbeing, and you can’t change those as
often or as easily as you can change clothes.
“Commercial spaces tend to be a little more
conservative, less fantasy. Those designers are
some of the most forward-thinking people ever, but there are so many restrictions—
‘Is it safe? Will it last?’—they have to please the most people,” said White.
In retail, there’s a trend toward tactility and temptation of touch, she added.
“Materials play a big role in getting us away from the screen. We’re really getting
tired of slick surfaces; our fingers are hungry for tactility. We used a lot of plywood in
the Theme Park. It’s so refreshing to be in contact with something like that!”
“Once you start thinking about forecasting trends, you can’t turn it off,”
said Helen Sac, senior consultant with WGSN Mindset. “I’ll walk into a space
and I’ll see eight people wearing black and think about why they’re doing that.
Why were people wearing black 10 years ago and what did it mean then.
What’s happing in the world that makes it okay. What about in 10 years?
“With wellbeing, for example, if it’s in your mind you’re going to be subconsciously searching out things that make you feel calm, then you know designers’
work will be taking on this mood as well.
“Take fitness,” Sac continued. “You wouldn’t think it would actually affect
interiors or fashion, but more and more people are wearing sneakers and gym
clothes everywhere but they’re more stylized. This really does trickle down and
affect the market. Things are getting cozier, more comfortable, nicer to wear.
Everything stretches now, even jeans. People want to be comfortable. This is
one way to interpret ‘wellness.’”
➤ continued from page 16
For more information:
RIGHT In the Intimate
Retail cocoon, all four
trends come together
in concepts designed
to pull consumers away
from screens and into
stores. This face evokes
the Enrich trend—overly
decorative use of very
rich colors and textures.
LEFT Also from the
Intimate Retail cocoon,
materials that reflect
the Protect trend.
LEFT Meditation sessions were scheduled throughout the day in the Hospitality/Timeless Refuge
cocoon. The concept includes “digital detox” destinations (no connectivity, check your gizmos at
the front desk) and “Projection Napping”—projected videos of people sleeping, which helps relax
viewers. The latter concept was developed by Dawn of Man Productions, which has surreptitiously
projected sleeping people on buildings throughout New York and other major cities, to remind those
in the fast lanes that they need to slow down, sometimes, as well.