Sponsored by ATI Decorative Laminates
not be happier with the performance of the 3DL panels
and tiles they chose for their store renovation.
“[3DL’s] have been more durable,” said Wheelihan.
“We had an event recently, and we had over 8,000 people,
and nothing is worse for the wear. We’re a very high
traffic environment. With our parts facility next door, we’re
constantly throwing very, very large events because
we have the capability, which is a little bit unique for a
Harley Store to have that kind of facility. And the stuff
has held up tremendously. If you get a good installer, the
product is never the problem,” he adds.
“We had used an installer in a previous remodel—
this is the fourth remodel in 16 years. And that’s the
other thing that’s important because the product
makes it very easy to go back at and freshen your look
because the product not only holds up, but it comes
back away easily. So it makes another remodel very
easy to change out materials, to change out graphics. We wanted to make
the ceiling disappear, so we blacked out the ceiling. We wanted to take away
anything that drew your eye up. The store turned out great. Your eye now
goes to the motorcycle, to the parts, to the motor clothes.”
◗ VILLAGE CINEMA CROWN CASINO. Similarly, Australian designer
Stephen Tieppo of Red Design found 3D panels to be the perfect solution
for the refurbishment of Village Cinema Crown Casino in Melbourne. While
Tieppo’s goal was to maximize the impact of the renovation, “our options
were limited because the client wanted to give the space a new identity without
undertaking massive structural changes or change in volume,” he noted.
As a result, the design team at Red looked for a product that had depth
and reflection, and that could be installed while the cinema was still operating
during the course of the six-week remodeling. Although the builder was
unfamiliar with the 3D cladding product that was installed over existing walls,
the design team found that the panels provided all the performance characteristics they were looking for while being very easy to use.
“The diamond pattern was an extension of what we achieved with the main
wall, where we introduced the diamond geometry to work with the existing air
vents,” recalled Tieppo. “The wall was already angled—a product of the 90s, I
imagine—so we worked with those angles and the diamond pattern was born.
It was a great result and very well executed by the joiners,” he added.
◗ HAM’S RESTAURANT. Ham’s restaurants first opened its doors in 1935
and quickly became a staple in many North Carolina and Virginia communites,
providing great food and fun times for the entire family. Today, Ham’s has
remained true to that vision while also serving up an expanded menu featuring
delicious food from bison burgers to fish tacos as well as local craft beers
and monthly drink specials.
When Rocky Scarfone first bought Hams franchise in 2010, he had a
clear vision in mind—keep the original family fun environment while creating a
memorable and recognizable brand. With several locations established and
more on the way, Scarfone knew that keeping the interior design consistent
was key to acheiving this goal.
Scarfone had a very specific design idea—he wanted something more
than just plain paint on the walls, but needed a product that would easily
translate into many locations. “We were looking to wrap columns and use
it on curved walls, but I didn’t want it to be flat, I wanted something three-dimensional,” said Scarfone.
The material he chose also had to hold up to a busy restaurant environment. With all the guests and wait staff bumping into walls, as well as food
and drink spills, the substrate had to be extremely durable and easy to clean.
So when Scarfone began remodeling the Ham’s location on High Point Rd.
in Greensboro, North Carolina, he approached a leading decorative laminate
manufacturer to help find a suitable material that would meet all his needs.
After researching available laminated products, Scarfone decided to
select a three-dimensional, thermoplastic laminate, perfect for withstanding
the high traffic present in a restaurant. He chose two different patterns in
copper and black colors to complete his vision. The products he specified are
made from 40-50 percent pre-consumer recycled material and contributed
credits in the LEED 2009 Materials and Resources and Indoor Environmental
Quality categories as an added bonus.
Scarfone recalled, “We started using it on High Point Road, and we liked
it so much that I knew this was what our brand was going to look like. It’s
our new look.”
As Ham’s new look, the same two products were utilized when remodeling
older locations and when opening new ones. In the new spaces, Scarfone
was able to incorporate more and more 3DL panels and tiles. In Downtown
Greensboro, these attractive and unique products adorn long, curved walls,
window breaks, the bar front, door fronts, and even the hostess stand.
In nearby Winston-Salem, the design started with bare walls and floors.
Starting from scratch allowed the 3DL panels to become the main wall and surface
treatment throughout the design. In addition, a new a high pressure laminate with
a thin, real metal surface, was selected as a backsplash at beer stations.
Another benefit of using vacuum-formed 3DLs in this project was the
ease of installation. Whether it’s bending around curves or wrapping around
columns, the product went up easily. Scarfone even jokes that his installer
has it “down to a science.”
When asked about why he chose these materials, Scarfone said, “It’s
great in a restaurant application because all you do is wipe it clean. We love
the durability but also the richness of the product; it just looks and pops
action and that’s what we wanted.”
Ham’s Restaurants continues to use 3D laminates in new builds and remodels.
The uniformity between locations has helped Ham’s define their brand while adding
a unique design feature that sets them apart from the crowd.
For designers looking to give their next interiors project a unique, textured
look with superior performance, it’s clear that there are few options as attractive
and affordable as vacuum-formed 3D laminates.
3DLs can replicate the
look of metals (seen
here), wood grains, or
patinas at a fraction
of the cost of natural