high-level problem solving, strategic focus and a commitment to continuous learning. Every day, we
analyze our clients’ needs and synthesize solutions to their complex problems. Yet, unless we have the
ability to lead effectively, true innovation and change are marginalized.
At ASID, maintaining a breadth of professional development and leadership programming has been
essential to ensure that designers—from students to senior practitioners—are best positioned to succeed.
It’s truly exciting to watch careers develop and lives change through events such as Design to Lead that
takes place April 25 in Washington, D.C., where the next generation of design leaders will embrace the
skills necessary to take on next step management roles. It’s also gratifying to see online learning grow
throughout our industry, most particularly evidenced by the rapid engagement in our learning portal, ASID
Academy. From communication and negotiation skills to strategic thinking, expanding our professional
horizons is now just a click away.
As we all know, success in this industry requires an artful blend of technical skill, purposeful collaboration,
and an innovative thought process. By continuing to grow our leadership capacity, we are learning new
ways to provide even deeper and more long-lasting impact. Call it social entrepreneurship or a desire to
improve the lives of others, the opportunities have never been greater to make a difference.
Sandy Gordon, FASID, LEED AP, is the chair of the board of directors for ASID and principal of SGI
Interiors in Madison, Wisc. Learn more about ASID at ASID.org.