+ DressingRoom | HON
By Jenna Lippin | Photography courtesy of The HON Company
Just five years ago, office furniture manufacturer HON collaborated with Perkins Eastman to design a new
showroom in Manhattan. The Flatiron
neighborhood seemed ideal, once
home to the historic Toy and Garment
Districts. However, due to a recent
takeover of the building by the Flatiron
Institute, HON quickly had to find a
new home in the Big Apple.
The company wanted to stay in
an area that had historic ties to the
city. Once known as Tin Pan Alley, the
birthplace of pop music in the U.S.,
the company’s New York showroom is
now located on 28th Street between
5th and 6th Avenues. These areas once
housed recording studios, music stores,
and record production shops. With
American roots and a genuine, engaging
sentiment, the area’s background
certainly ties in with the HON brand.
Using this local history as inspiration,
HON’s relocated NYC space includes
abstract geometries of musical
instruments and graphic expressions
of sound. The space ties together
the best of HON and the best of
Manhattan, highlighting products that
meet the unique and often compressed
real-estate demands of the local market.
Furniture layouts and color palettes
mesh with architecture that is inspired
and practical with the creative use of
modest materials and feature areas.
HON’s New York showroom features thoughtful
design elements that honor both the company’s
roots and local New York history.
It’s ALL in
The large HON logo upon entering the showroom is
a wayfinding signal to visitors that they have met their destination.
In addition, it honors the Tin Pan Alley connection of the location.
The wall behind the panel with the corporate logo mimics soundwaves with bars reminiscent of strings in a piano. Tin Pan Alley
was where upright pianos, which produce a different sound than
traditional pianos, were first made. The wallcovering by Flavor
Paper helps to create movement with metallic substrate behind the
lines. “A reflection is activated as people walk past it,” explained
Kate Kenefick of HON’s National Resource Center.