Also Seen: Labors of Love
It’s all in the details. Nobody knew that better than the legendary band Van
Halen, who had a very clever way to make sure the crews they worked with
were always on their toes. Their request form for the venues they played
would include a bowl of M&Ms with the brown ones removed.
This was the inspiration behind the Rider Bar at Zashin & Rich, a Cleveland
law firm whose new space was inspired by the city’s rock ‘n’ roll history.
“The thought behind this was if they get brown M&Ms then the host/manager of
the show did not pay attention to the details, possibly including the sound and concert set up and this is how they knew,” said Nick Faehnle, project designer at Vocon.
“Zashin’s new Rider Bar is meant to be a place where both client and employees
favorites are kept for when needed. In turn this shows [owner] Steve Zashin’s atten-
tion to detail of clients and employees enough where they feel like a rock star.”
Zashin wanted to celebrate his city and the people who make up its
fabric, both past and present. Conference rooms are branded as local yet
notorious venues, such as the Cleveland Arena where Elvis played his first