“Good design is good business.”
This quote by David Mourning, founder of IA Interior Architects, tells the real story of our industry very succinctly and precisely. Historically speaking, those firms that offer a consistently high level of design and top-notch client service also enjoy long-term
business success. It is a winning formula—the success of which can certainly
be seen in IA’s 30-year history and 19 international offices.
Good design is good business. However, in an age when fast-tracked
projects are the norm and project budgets (including designers’ fees) are
value-engineered to within an inch of their life, producing consistently high-
quality design is a challenging endeavor. Under current marketplace conditions,
To achieve this type of marketplace condition, it is essential for individual
practitioners and design firm managers to make a clear and direct connection
between “good design” and a client’s improved business performance. Only
when quantified positive connections between design and the bottom line
are demonstrated will clients buy into the benefits of longer schedules and
120 INTERIORS & SOURCES MAY 2015
By Julio Braga | Photography by Bruce Damonte
➤ continued on page 122
Making the connection between design and the bottom line is essential for client satisfaction.
Over 1,500 employees are each
allotted 70 square feet of space at
Zappos headquarters in Las Vegas.
The design reflects some of the
company’s core values: efficiency
and “chance collisions.”
BE T WEEN BUSINESS