NeoCon 2015 - Suite 1040A
126 INTERIORS & SOURCES MAY 2015 Circle 223 on the reader service card or visit interiorsandsources.com/freeinfo
Professional associations have an important role to play in filling the need
for more extensive design business education. I tell my students it is not
enough for them to have attained their degree. They need to remain informed
and current to stay relevant and competitive. Through continuing education
courses, conferences, workshops, panel discussions, and publications, professional associations keep members updated on the latest industry trends,
developments, and practices, including business models, marketing strategies,
and management and HR issues. Not only were professional associations
educating practitioners about sustainable design long before it became part
of the academic curriculum, but they also were providing them with insights
and strategies for selling sustainable design to clients.
From the very beginning, part of ASID’s mission was to help designers
succeed and grow the market for their services through continuing education
and professional development. Over the years it has developed an extensive
curriculum and body of design business resources. The “Designers” and
“Knowledge Center” sections of the ASID website contain essential information on business management and trends. Through the ASID Advantage program members have access to liability insurance, contract documents, and
other business resources.
We recently implemented our new Business Strategy Solutions for small
businesses, a series of four online, CEU-approved courses, developed
by design business consultant Steve Nobel. The classes guide designers
through the vital steps of building a successful business: setting intentions,
As much as we would like to give our students all the information and
knowledge they will need, in reality it is just not possible. Designers and
educators know that an interior design degree program is only the first step
toward becoming a design professional. We continue to learn through prac-
tice, from our colleagues, and by ongoing professional development activi-
ties. I encourage this year’s graduates to get involved in their professional
associations and take advantage of the many resources and opportunities
they offer in order to build on their education and grow as professionals.
Stephanie Clemons, Ph.D., FASID, FIDEC, serves as the ASID National
Chair, Board of Directors and is a Professor of Interior Design and University
Distinguished Teaching Scholar at Colorado State University. ASID can be
reached at 202-546-3480 or email@example.com, and on the Web at asid.org.
... working in commercial design, I have a
better understanding of my clients, the
pressures they’re under, the accounting
and finance aspects of a project they have
to consider, the importance of branding and
key differentiation from one’s competitors.
—Charrisse Johnston, principal of Steinberg Architects