For centuries, architects and builders have relied on two-dimensional drawings to share their ideas. These sketches got the job done,
but they had many flaws when trying to convey ideas to people without
a technical understanding of them. They provide adequate direction
on how to build a project, but offer minimal help to our 3-D brains in
conceptualizing how the finished product would look. Thankfully, rapid
improvements in 3-D rendering technology have made the process more
efficient, effective, and affordable than ever. Here
are a few reasons why they’re worth investing the
time and resources on your next project:
1. People have a hard time picturing how
building designs will look once they’re built.
Floor plans and elevations are technical
documents, but they don’t give people a feel
for the finished product. The closer the image
is to reality, the easier it is to visualize what the
entire finished product will look like. Renderings
allow people to connect emotionally to a project
prior to construction, and can remove much of
the uncertainty buyers have when considering a
2. It is a great way to set client expectations.
If people picture a project in their heads, how
can you be sure the architect and the client are
seeing the same thing? Providing an image that
looks both realistic and appealing puts the client
at ease and sets clear expectations for the builder.
Realistic renders ensure everyone is on the same
page and reduces the risks for mistakes.
3. It removes mental roadblocks that can derail
Developers and builders should expect
4. It reduces the risk of some mistakes.
some resistance if they are crafting a space that
affects a large number of people. As the project
grows in scope and size, there is a greater
likelihood for objections. People are protective of
their neighborhoods. A lack of realistic images
combined with a fear of change may cause them to envision oversized
facades and flashing lights. Presenting renderings removes the mental
roadblocks and resistance to change.
Many architects can name at least one of their projects in which the
plans were not built as envisioned. Sometimes these are basic mistakes
by the builder, but other times it’s a missed detail lost between the
design process and construction. Technical drawings leave room for
interpretation among architect, builder, and client. Important items get
changed or simplified. There is significant potential for misunderstanding
and miscommunication. If you have a realistic, agreed-upon image, it‘s
easier to realize the end goal.
5. Time and resources spent on 3-D renderings can save other time
and resources later.
Anything worth doing is worth doing well, but when developers
prepare to bring a project before a planning board, they might be more
focused on sales pitches and deadlines than the images they show. A
realistic rendering can attract investors and gain public support.
Jonn Kutyla is the founder of PiXate Creative, a company that creates 3-D
renderings for clients.
5 Reasons Why Realistic Photo Renderings
Can Help Your Project Succeed
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Salt Ultra Lounge, Scottsdale, Arizona • Fabricoil Interior Space Sculpting System • Designer: IDDI
By John Kutyla