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The formula for calculating the correct circulation multiplier for any circulation
percentage is shown below.
Formula for Circulation Multiplier
Formula: = (Final Circulation Percent / ( 100 – Final Circulation Percent))
For 45 percent circulation: = ( 45 / ( 100 – 45)) = 81. 82 percent
With the correct multiplier, your client’s program will include the appropriate
percentage of circulation.
Multiply Net Square Feet by the Circulation Multiplier to achieve the desired circulation
Cheryl Duvall, FIIDA, is an organizational design and change strategist blending
her two passions: interior design and organization development. In 2001 she
founded Avancé in recognition of the important role design plays in shaping
behaviors in the workplace. In 2014 she published a how-to book, “Change is
on the Wind: Managing Change for a New Landscape,” written in the form of
an engaging fable.
Dudley Whitney, AICP, joined Avancé in 2012 as a workplace strategist, bringing
more than 30 years of experience as a certified planner. Known for his innovative
ideas, Dudley is experienced with feasibility studies, operational analyses, and
computer modeling and simulations.
The following table lists the circulation multiplier for common circulation values.