ith such iconic magazine brands
attached to its name like Vogue, The
New Yorker, Vanity Fair, Bon Appétit,
and Wired, Condé Nast is among the
most (if not the most) powerful publishing
houses in the world.
But you don’t surpass your 100th
birthday in business by being afraid of
change. So even though the proud history
is built off the success of its various print
titles, the organization formed Condé Nast Entertainment in
2011 to take its digital media offerings to a new level. The division
creates original content on site with a studio and voiceover booth,
and also established The Scene, a platform devoted to the best
in digital video.
“They view themselves as an independent company. They
are the future of where Condé Nast is going,” said Samantha
McCormack, project designer with TPG Architecture, which
designed a new three-floor, 83,000-square-foot home for CNE.
CNE wanted the interior to reflect this sentiment by standing
apart from the Condé Nast mothership at 1 World Trade Center in
New York City, where the design is clean, contemporary in black
and white, and very polished, according to McCormack and fellow
TPG team member Suzette Subance Ferrier, design director.
At 222 Broadway, the design team’s marching orders were
clear: create an atmosphere similar to a tech startup in a San
Francisco loft in order to attract the programmers CNE needed
and the casual lifestyle those employees are accustomed to. “That
combined with the fact that people are there 20 hours per day
sometimes, we wanted to give them the amenities of home at
work,” McCormack said.
Offering a wide variety of workspaces and meeting rooms to
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