For designers looking to boost their visibility, posting visually- compelling content on one of today’s most engaging apps is key.
These days, one would be hard- pressed to find a firm, architect, or designer who isn’t on some form of social media. But if you’re focusing all
of your efforts on Facebook or Twitter, you could
be missing out on the best way to get your brand
out there: Instagram.
The app-based, visual-heavy platform was
practically made for the design industry, allowing
the user space to share images or short videos
with accompanying captions, relying on images
portraying information rather than text.
The simplicity of the platform means less information for users to wade through on their feeds,
which allows them to breeze through more content
than on Facebook or Twitter. A recent study
by Forrester Research found that compared to
Facebook, Instagram users are 58 times more likely
to like, comment on, or share posts by brands,
and 120 times more likely than on Twitter.
Levi Higgs, whose colorful Instagram photos
have gained him notoriety under the tag @Levi_Higgs,
highlighted that while design and art may not
change due to the social media platform, it has
directly changed their accessibility. “[Instagram
puts] people in touch with the things they are
interested in in a more efficient manner. I doubt
that art and design have changed implicitly in any
real way simply due to Instagram, but the way
TOP + ABOVE Levi Higgs stands in front of the Cranbrook
Museum of Art Library in Bloomfield Hills, MI, and the
historic Boscobel House in Garrison, NY.
OPPOSITE Higgs background in design and beautiful
photography has given him the opportunity to photograph
otherwise seldom seen spaces and objects, such as the
brand new collections facilities at the Cranbrook Museum
of Art, designed by SmithGroup JJR.