love is being able to see what the products we
manufacturer actually look like in their environ-
ments. Instagram allows us to do that.”
But, like any sort of social media, Instagram
isn’t without its drawbacks.
One of the main concerns in the past year has
been Instagram’s change to their Terms of Service
in the beginning of the year. The revisions seemingly
indicated that Instagram owned the right to users’
photos, and could in turn sell the images for a
profit. The backlash was swift, and in a blog posted
in January, co-founder Kevin Systrom released the
“Instagram users own their content
and Instagram does not claim any ownership rights over your photos. Nothing about
this has changed. We respect that there
are creative artists and hobbyists alike that
pour their heart into creating beautiful
photos, and we respect that your photos
are your photos. Period.
“I always want you to feel comfortable
sharing your photos on Instagram and we
will always work hard to foster and respect
our community and go out of our way to
support its rights.”
However, one caveat in the Terms of Service
opened a loophole which became a national
debate this past May. Artist Richard Price printed
the artwork of dozens of Instagram users on
large-scale canvases, displaying them in a NYC
gallery, and selling them each for over $9,000.
While copyright infringement was apparent, the
addition of the caveat, “Once you have shared
User Content or made it public, that User Content
may be re-shared by others,” in the Terms of
Service agreement opened the back door in
already murky internet laws.
These drawbacks have stopped neither more
than 300 million users from being active every
month nor 70 million photos from being uploaded
every day. And the numbers are growing.
For designers and firms who want to make the
move to Instagram or boost their numbers, the key is
in providing content that is full of personality, relevant,
frequent, and, of course, visually compelling.
◗ “Show your own personality,” says Newby.
“Especially if someone is following a particular
artist or a designer, they want to see your
personality as well, not just ‘look at this
work and look at this work.’ People really
resonate with that.” Showing the world your
68 INTERIORS & SOURCES SEPTEMBER 2015 interiorsandsources.com
➤ continued from page 66
For us, [Instagram] was a great way to get our
account out to a much wider net, to people who may
not typically think of the Met as a place for them. It
is a really great way to let them see the Met in
a new way, and also reach a different audience than
the Met typically reaches.
—Taylor Newby (@MetMuseum), online community manager
for the Metropolitan Museum of Art
LEFT The quiet grounds of the Cloisters,
a branch of The Met, is located in Fort
Tryon Park in northern Manhattan.
Instagram helps bring attention to this
lesser-known museum of medieval
architecture and design.
BELOW Newby gives followers a
glimpse into The Met's world-renowned collection of European Old
Master paintings from the thirteenth
through the early nineteenth century,
allowing viewers from around the world
to see galleries they may not have
been able to otherwise.