The success of social media platforms and
the ways in which we continue to use them don’t
show signs of stopping. How one rides the waves
of that success relies on innovation. Corgan, an
architecture firm in Dallas, TX, has embraced the
advancement of video features on Facebook,
Twitter, and Instagram by providing clients with
video proposals and highlights of finished works.
These videos, which range in length, are cut
down to 15-30 second bite-sized pieces and
posted online with links to the longer versions as
a means of providing a bigger look at their work.
The way we receive news and information
is constantly changing through social media as
well. As Higgs points out, “It’s already a huge
source of information for news outlets and lets
people and publications spot trends as they
happen live, so [social media] will become the
most consumed source of information regarding
any event or happening.” As media as a whole
begins to move more towards instant-communi-cation, designers will have broader opportunities
to present their work to a larger audience, making
their mark on trends in the industry.
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➤ continued from page 70
In a two-for-one shot,
followers get a glimpse
inside KI's factory, as well
as their products, lined up
and ready to go.
Getting even more of an inside-scoop! KI often posts photos
of their furniture's fabrication,
giving their followers a transparent view of their company.