organization, Williams said. “Sonya and I are both ambitious designers,
and our process reflects that,” she added. Together, the two collaborate on
conceptualizing a project, working closely with the client, and having their
multifaceted team all dive in, regardless of skillset.
“We often start with brainstorming an extensive list of ideas that is then
narrowed down to fit the project,” Williams explained of the V Starr procedure.
“But, in the end, our process is mainly client-led. We yield to the client’s
vision and are very thorough, going through schematics three to four times to
make sure they’re right. Everyone at V Starr Interiors is close, so teamwork
is also an essential part of the design process, from beginning to end. Sonya
and I work together on projects to achieve the ideal results for each client. I
dream big when it comes to design, and Sonya and the team help me keep
within the range of the achievable while still incorporating the client’s vision
and mine. Sonya is very creative and experienced, so she is really good at
laying out a plan for each project.”
While many companies that are connected to big names often operate
without the founding personality, Williams stays involved in the daily work
at V Starr. She is a hands-on leader, and works directly with her team and
clients. “The day-to-day is important because the business is growing and
living and changing, so it is important for me to be part of everything,” she
said. “I meet with clients, I am connected to the team; we have a lot of fun
together, in fact. I love being able to be inspired by them and inspiring them
as well. I like to think our team members are [with the firm] for life, but if they
aren’t, the goal is that they leave V Starr, move forward and progress, and
become even better designers.”
The staff at V Starr works collaboratively to bring its trademark lively and
energetic style to all projects, while focusing on creating a unique, individual
mark for each project. “I think that comes through in our work,” Williams noted.
“We tend to use a lot of color and clean lines with interesting geometry. [And]
we’re not only timely with projects, but we’re also very communicative. We are
always thinking outside the box with our designs. Working with us assures a
88 interiors+sources september2017 interiorsandsources.com
➤ continued on page 90
ABOVE LEFT + RIGHT V Starr Interiors started with an eye on
residential design. While the firm focuses on commercial
projects today, particularly in hospitality, its work in higher-end
multifamily living ties together the two markets as common
areas are often designed by V Starr. Pictured here is the fitness
center steam room at the Town at University apartments in
Davie, Fla., and a living area featured in the Botaniko luxury
home development in Weston, Fla.
LEFT + ABOVE Doral View is a multifamily community in Doral,
Fla. V Starr was brought on by Related Group of Miami to
design all common areas including the main entry, waiting area,
leasing offices, business center, club room and playroom,
fitness room, veranda, pool, tennis courts and two models.
All of the flooring, wallcovering, reflected ceilings, lighting,
plumbing, millwork details, furniture, window treatments,
accessories, and art were specified by V Starr.