sources | PRODUCT COLLABORATION | By Robert Nieminen | Images courtesy of Wolf-Gordon
Commercial wallcoverings can be complicated. Often adorned with two or three different layers of print, color, and texture, these accents certainly capture the eye—but also run the risk of competing with other design elements.
As such, the desire for a simple, modern collection of wallcoverings led manufacturer Wolf-Gordon to collaborate with Me and General Design, an interior design
firm led by Christina Casañas-Judd and General Judd, who possess a passion for
mixing elements, breaking rules, and defying trends. The resulting SO GOOD
collection of digital wallcoverings demonstrates that beauty and boldness are often
found in simplicity.
“This type of really clean, contemporary patterning was not in our collection pre-
viously,” says Marybeth Shaw, chief creative officer of Wolf-Gordon. “I loved the scale
of what [Me and General] brought to the table: medium and large-scale patterning
that wasn’t fussy. I think it was just really missing from what we were offering.”
Shaw notes that what makes the SO GOOD collection so unique, in part, is its
ability to either be the focal point of a wall or a complement to a piece of art, for
example, without losing any of its appeal. “I don’t think too many strong patterns
have that ability to play both the foreground and background role,” she observes.
Understanding the interplay between different parts comes naturally to
Casañas-Judd and Judd, who both had careers as individual collaborators in
large-scale TV and theater productions before successfully veering off into the
interior design space. The husband-and-wife duo allow an organic process to take
Wolf-Gordon’s new wallpaper collection
proves that being bold doesn’t have to be
complicated—but it sure is fun.
ABOVE The SO GOOD
collection blends beauty
and boldness to create
designs that add to, rather
than detract from, the rest
of the interior.
OPPOSITE “I loved the scale
of what [Me and General]
brought to the table,” said
Marybeth Shaw, CCO of
Wolf-Gordon, of the
Never Felt SO