+ Inspiration | Patcraft
By Jenna Lippin | Photography courtesy of Patcraft
Patcraft’s Hard Surface Designer Kelly Stewart took a unique approach to develop one of the latest LVT offerings from the flooring manufacturer: manipulating paint with a hair comb. She conceptualized designs
using paint for the texture it created but was unhappy with the
results when she experimented with a palette knife.
“I wanted to take some [of the knife’s] point away for some
reason,” she recalled. “The idea just came to mind. I took a
comb from my purse and thought, ‘I wonder what that does.’
I had a regular hair comb and half of it was wider tooth, half
finer, so I broke it in half. I played with both sides because they
Layers was developed
from the process of
traditional paint and an
unexpected everyday tool.
In preparation for NeoCon 2017, the Patcraft team had six months to
develop a collection to launch at the show. “We were getting a lot of
requests for more textural visuals,” designer Kelly Stewart recalled. “There
are so many wood and stone looks out there and we heard from a lot
of designers that they wanted something different.” Both tiles within the
collection, Remove and Withdraw, were made by manipulating scans of
Stewart’s original paintings and layering them over one another. The final
product showcases both a simpler and then more complex design that can
stand alone or be coordinated together.