Branding + Interior Design:
Visibility and Business
Strategy for Interior
By Kim Kuhteubl | $29.99
Why do some interior design firms thrive while
others barely survive? The answer lies in one
powerful little word: brand. More than a pretty logo,
it involves telling the story of your distinct point
of view—who you want to serve and why you do
business, and it’s a process that happens from the inside out. This book bridges
the gap between designer and design leader and shows design professionals
how to define, value, and communicate their vision; find clients who are a fit; and
master the art of being visible. Worksheets give designers the tools to learn these
strategies and apply them to their work. It also includes candid conversations with
design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf,
Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
DesignAsBuilt.com is a building industry tool for
architects, engineers, interior designers, facility
managers, and contractors. It is a cloud-based web
application for the commercial building industry.
DesignAsBuilt.com enables professionals to search,
find, save, and share information on products
from more than 15,000 manufacturers. This web
application will allow the user to establish, organize, and maintain a user-specific library of
manufacturers, publishers, and virtual resources.
The tool facilitates access to the latest sustainable-compliant requirements including
LEEDv4, HPD’s, EPD’s, C2C, LBC, and more. In addition to sustainable requirements DaB.com
provides links to manufacturers, on-line catalogs, CAD, and BIM technology. One of the most
useful features of DesignAsBuilt.com is the contact information on manufacturers’ local and
regional representatives. The site allows all segments of the building industry to collaborate to
achieve the design as built.