As technology continues to encroach on interior spaces, we in the wallcoverings industry have seen more emphasis across all market segments to incorporate natural elements into our designs. Edward O. Wilson popularized the term biophilia in his 1984 book by the same
name that suggests humans innately seek connections with nature and other
forms of life. The term, which means “love of life or living systems,” drives the
vision of many design projects. The wallcoverings industry is keenly aware
that we are in a unique position to contribute to biophilic design by providing
large-expanse wall imagery that takes the practice from theory to reality.
Product designers in the wallcoverings industry are harnessing digital technologies
to open new creative possibilities. “Bigger than life” is not just an idiom but a real-
ity as designers supersize prints of minerals, plant life, trees, rock formations and
other elements from nature. High-definition
digital equipment realistically simulates every-
thing from wood grains and earthy botanical
landscapes to striated stones and geodes.
This detailed photo realism projects new
levels of depth, dimension, color and texture.
Raised inks are sometimes incorporated to add texture that brings images to life.
At HD Walls, designers are focused on breaking the paradigm of sterile, hermetically sealed office space with wall murals featuring biophilic design creations.
The digital design team experimented with various examples from the natural world
such as ground cover, succulents, objects overgrown with vines and moss-covered
surfaces. Called Biophilic, the collection simulates actual living walls in spaces
where the real thing would be too costly to install and maintain.
“While it doesn’t replace the impact of real living plants, this affordable
approach provides access to a broader user base,” says Emily Carretta, senior
designer for HD Walls. “And these wallcoverings can be used in combination with
smaller living walls to cut costs while preserving visual appeal.” Each Biophilic wall
mural is produced on a base made of wood pulp, nonwoven fibers and repurposed
Our connection with the natural world has the potential to stimulate well-
being, health and productivity. While the benefits of biophilic design have just
20 interiors+sources december2018 interiorsandsources.com
interiors | REPORT | By Matt Bruno | Images courtesy of the Wallcovering Association and its associated companies
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