By Lindsay Wilson | Photography courtesy of Corgan
Corgan is a 78-year-old architecture firm, but hese days the team is behaving a bit like teenagers with a new video game thanks to virtual reality, which the company is using
as a tool to help clients and designers alike experience
immersive 3D models of projects at key points in the
As a full-service architecture and interior design firm
working across many sectors—from aviation to healthcare,
corporate office, data centers, and education—Corgan
is acutely aware of the need to tell design stories to a
wide variety of audiences. With that, the firm founded an
offshoot, Corgan MediaLab, dedicated to telling stories in
all mediums. The MediaLab is led by deep talent from the
animation and gaming worlds who have been watching virtual
reality tools for years, waiting for the platform to make
sense for our business.
“We are encouraged to experiment; that’s the mission
of the MediaLab,” said executive creative director Brandon
Carmichael. “A lot of that experimentation comes from
trying things out as they hit the market and determining
“Just put on the goggles,” is not something
typically said by design teams to their clients.
But virtual reality is changing the traditional process.
TOP TO BOTTOM
The Mannington team “puts
on the goggles” to walk
through virtual renderings of
their new Atlanta showroom
as it’s being designed by
Corgan; lots of “oohs” and
“aahs” can be heard from
both clients and designers
alike when they experience
virtual reality for themselves.