Sustainable design is no longer an afterthought;
it has become the standard as the duty to protect
our planet becomes more urgent. Faced with
mounting issues—and, in some cases, regulations—
around pollution, waste, and climate change,
organizations are pinpointing strategies to
reduce their carbon footprints while maintaining
an impressive design aesthetic that aligns with
their respective brands.
However, it isn’t just businesses that are
considering ways to be more eco-friendly, of
course; many consumers are making it a priority
in their personal lives as well by purchasing
items that are better for the environment. In fact,
the public continues to invest in more “green”
products each year. In an international study
conducted by Unilever last year, roughly one-third of customers reported that they prefer
For example, home improvement store
TreeHouse carries green products and offers
services that enable homeowners to make their
homes healthier and more sustainable. The
company utilizes plants in the decor of its retail
outlets to convey its mission and values. When
shoppers arrive at the Dallas location they
encounter a naturally lit, bespoke living wall that
sprawls above the entrance. In addition to serving
as an incredible grouping of custom design
elements, the plants carry a message that
TreeHouse is focused on the environment.
In collaboration with the design teams behind
these spaces, leadership at hospitals across the
United States are seeing the benefits of utilizing
greenery in their facilities as well, but for an additional purpose. We know
that plants communicate freshness and sustainability—attributes that are
inherently important to healthcare facilities—but beyond that, they spark a
feeling of health and well-being.
Just down the street from Wrigley Field in Chicago, Illinois Masonic
Medical Center’s state-of-the-art facility includes its fair share of greenery.
Patients, employees, and passersby can appreciate the 1,200-square-foot
exterior wall garden that comforts and welcomes all who come across it.
Similarly, Lancaster Hospital in Lancaster, Pa., combats the typical stark,
institutional feeling that is common within hospitals by splashing lush greenery
across its corridors. While the plants there do much of the heavy lifting to
freshen the space by purifying the air, they also ignite a feeling of vitality and
energy for those who pass through the bright and airy hallways.
The public’s focus on health, wellness, and sustainability is here to stay,
and it’s the role of interior designers and brand experts to help companies
reflect a commitment to these tenets. Whether functioning as an effective
first step in reaching sustainability goals or as the icing on an already health-conscious, sustainably branded cake, plant-infused design makes a clear
statement about a brand’s individual message.
Richard Kincaid is the founder and managing partner of Sagegreenlife, a
design and manufacturing company specializing in living garden walls. As a
strategic leader with a background in real estate, Kincaid drives the firm's
mission of bringing a sense of well-being, purpose, and beauty to commercial
and residential spaces across the globe. He is also a principal at Lakeshore
Holdings, LLC, and the president and founder of the BeCause Foundation.
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34 interiors+sources january2018
ABOVE The Lyfe Kitchen restaurant chain features indoor herb
gardens to give customers a sense of just-picked freshness of
the eatery's ingredients.
ABOVE Companies and designers attuned to global movements
surrounding health, wellness, and sustainability have been
leaders in bringing plants into public spaces.
RIGHT Home improvement
utilizes plants in the
decor of its retail outlets
to convey its mission
and values. At its Dallas
location, for example,
a naturally lit, bespoke
living wall that sprawls
above the entrance.