ABOVE + OPPOSITE Herman
Miller's pop-ups have
integrated a retail component
for the past few years as
the company tries to make
more of a direct connection
with the consumer. This can
involve a number of tactics
from intimate seating to easy
LEFT Last year's Herman Miller pop-up that also
ran alongside other NYC Design Week events
celebrated the work of Alexander Girard.
LOWER LEF T + BELOW What's the test of a successful
pop-up? “Hearing visitors say, ‘I can't believe
this is only here for two weeks,’” reports Grawe.
Customers were so enamored with the Girard
pop-up shop that they didn't want to see it go.