10+207A interiorsandsources.com may2016 interiors+sources 95
➤ continued from page 90
character cast on our A+D stage, whose potential has only just recently been
realized. It’s been a winding road to his current role at Ted Moudis Associates as
an information design strategist.
“It was a challenge coming into architecture,” he explained. “My skillset and
previous roles were not a clear translation. There have been key people in my
career who have really taken a chance on me.”
Lofty ideas of being an illustrator led him to graphic design in college, where he
remembers noticing members of the interiors program. “I didn’t understand why
people were putting up these boards with carpets,” he laughed.
He was discovered by a local newspaper during a “portfolio day” at school,
after a rep reviewed the work Campbell had done at an internship with a prosthetic
limb company. “They told me that the rep said my portfolio had great infographics.
I said, ‘That’s amazing! What’s an infographic?’”
It’s a form of visual storytelling that he has perfected over the years to bolster
branding, marketing, client presentations, communications, publishing ventures,
He honed his skills as a graphics editor over at The New York Times, and took on
more page design at Fortune magazine. But he was still yearning for a way to merge
his two passions: fine arts and information-driven design. He found it at NYU’s master’s
program on interactive telecommunications, which he described as a fun exploration
into how we interact with technology through various portals. More importantly, it was
there that he took an interest in sustainability, which finally led him to architecture.
“Over the past few years, it’s turned out to be the perfect place to flex a lot of
design muscles that I wasn’t using,” he added.
At TMA he helps numerous teams within the organization, particularly assisting
interior designers in developing presentations that relay their ideas and concepts
to clients in the most effective and impactful way possible. He was also heavily
involved in the firm’s recent rebranding initiative.
So while it might have been a process for him to “fit in” with this industry, one thing
can’t be argued: “There’s always a need to help explain an idea,” he said. “If you can’t
express your information in an engaging way, it’s not helpful to anybody.”
They told me that the rep said my portfolio had great infographics.
I said, ‘That’s amazing! What’s an infographic?’
LEFT Campbell was
heavily involved with
the TMA rebranding
initiative and even
created the typeface
for the brand new Ted
OPPOSITE Campbell is also a sculptor
and some of his pieces border on
performance art. The Flip Phone
project features 200 used mobile
phones with the face painted black
and the body all one color as well.
Set up in a grid, they allow the user
to write or draw whatever they like
by flipping open certain phones.
To see more of his work, visit