interiorsandsources.com may2017 interiors+sources 15
Asecond-year interior design graduate student at the New York School of Interior Design
(NYSID), Yu-Hsiang Fu was the grand-prize winner
of this year’s ASID Student Portfolio Competition.
Winners were recognized at the society’s National
Student Summit (SCALE) last month at the
University of Oklahoma.
Fu walked away with a $5,000 scholarship and
an internship with Studio O+A after two online reviews, one round of
finalist interviews, as well as portfolio presentations at SCALE. Fu will
be honored in July at the ASID Awards Gala in San Diego.
“This honor made me think of what Steve Jobs once said: ‘You
have to trust that the dots will somehow connect in your future,’” Fu
said. “It was my industrial design background connecting with what I
learned in interior design at NYSID that allowed me to stand out from
the finalists. Thanks to NYSID for providing a well-designed program
with outstanding professionals and professors.” Fu received his
bachelor’s degree in industrial design in his home country of Taiwan
prior to applying to NYSID’s Master of Fine Arts (Post-Professional) in
Interior Design program.
But this wasn’t the first time that Fu’s portfolio stood out from
the crowd. Last year he snagged first place in the IIDA NY Student
Design Awards for his retail design class project.
With brands forever searching for that sweet spot—the perfect
balance between an online and physical presence that best
accommodates the shopping habits of consumers—Fu’s concept
offered some much-needed direction.
Randy Fahey, past-president, IIDA New York Chapter, served as a
judge for the awards. He described Fu’s submission as “a beautifully
simple design approach for a retail company. It is clean, fresh, and
gives new meaning to the term ‘interior architecture.’”
Inspired by online clothing brand Everlane’s policy of radical
transparency, Fu developed a brick-and-mortar concept that gives
consumers a destination to interact with the products and materials
they’ve purchased (or will purchase) online and submerge themselves
in an honest manufacturing process.
“I think customers have the right to know more—more details
and more information in order to build a better relationship with the
brand,” he noted.
With a number of clothing brands called out for mistreatment
of workers and lack of price transparency, Everlane has set out
to change the face of the industry by revealing and promoting
all factories with which it works and listing all of its costs—from
production to delivery—on its website.
Aside from merchandising zones, Fu’s layout features four main
“experience areas”—divided into cashmere, leather bags and
accessories, T-shirts and sweatshirts, and knits—which include raw
materials, screens, and videos that tell the stories of the various
factory partners and workers, and fitting rooms.
“Customers can experience the entire process from touching the
materials to trying on the product,” he said. He also takes it one
step further with overhead panels that will mimic real-time weather
conditions in the various Everlane partner factory locations.
Fu graduates this month, and is also completing a spring internship
at multidisciplinary firm AvroKO’s New York City office. He says his
passion lies in commercial design and hopes to land a position that
will keep him in the Big Apple for the next few years.
Fu’s portfolio can be viewed at issuu.com/yuhsiangfu/docs/portfolio2016.
Compiled by AnnMarie Martin
Inspired by online clothing brand Everlane’s policy of radical transparency, Fu developed a
brick-and-mortar concept that gives consumers a place to interact with the products and
materials they’ve purchased (or will purchase) online.