They branched out from there into growing hemp and
eventually expanded even further in their bast fiber
offerings to include jute from discarded coffee sacks.
But one new release that really caught our eye this
past NeoCon was Camira's Landscape collection. Made
from 95 percent pure new wool, it serves as a shining
example of the foundation the company was built on
over the past few decades. Inspired by menswear and
the precise tailoring it requires, the line achieves a very
bold level of sophistication. The couture, made-to-order
essence is a nod to the no minimum policy that has
served as the backbone of Camira’s success.
According to Ian Burn, director of marketing, it
was in the 1980s that the company decided to get a
firmer grasp on their manufacturing processes. But it
wasn’t until the 90s when their environmental product
development began to take shape. The company was
acquired by Interface and became one of the first
organizations to achieve ISO 14001.
In 2006, they were sold again, and the name
Camira was conceived. In 2010 the company received
its first Queen’s Award for sustainable development and
snagged the second one this year. Queen’s Awards
recognize outstanding achievement by businesses in
the U.K., and are considered a highly prestigious honor.
“It’s a symbol of trust really with our customers
and potential partners,” said Paul Arnold, technical
and sustainable innovation engineer.
To learn more about Camira’s bast fiber (and
wool) blends, download the company's brochure
here, http://bit.ly/1DtLrvE, but also check out their
Natural Blends Collection, winner of a Best of NeoCon
Silver Award at this year’s show.
➤ continued from page 84